Why Network Marketers Need to Avoid Giving Prospects Information Overload?
Are you or have you given before your prospects too much information about your product/service or opportunity?
You see, one of the major mistakes that network marketers make is they bombard their prospects with too much information.
I know because I’ve done too it in the past.
I remember not so long ago sharing with them facts and statistics and how in details the compensation works.
Then I understood that when you overload prospects with information you just confused them and they end up Don’t Know What To Do!
As a result they do not make a decision as they are completely overwhelmed and that sucks.
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If you’re curious about this solution…
Here are 7 Reasons Why Network Marketers Need to Avoid Giving Prospects Information Overload
If you are talking with prospects both offline and online there are some simple effetive things you should do to avoid giving them information overload.
These are not complicated steps and I believe you will find them very useful when applied.
#1 The Benefits
How important are the benefits? Very!
You must FOCUS on the benefits NOT on the features or ingredients. Ask this important questions… What will the prospect by using the product/service or joining the business opportunity?
Really, what’s in it for them? Will it help them save time? Will it help them earn extra additional income a month to pay up some bills or to take that extra vacation?
What will your product or service do for your prospect?
How will your business opportunity help your prospect get what they want?
HUGE TIP: You need to know the answer of these questions to be able to sponsor more people in your business. List down the benefits of your product/service and opportunity. Only talk about the benefits with your prospects and not the features.
#2 Your Story
Are you sharing your story?
I believe that sharing your personal story is the most powerful way to sell something. If you have been on the block for a while you’ve heard the term Facts Tell, Stories Sell. It is so true.
People love and remember stories because since we were young we are thought that way. We learned with listening to stories.
You want to develop your powerful story, how this product/service and business opportunity helped you. How did it change your life? What did it do for you that you couldn’t have before?.
Take time to write down your story and make sure you share it with every prospect you are going to talk to.
#3 Other Success Stories
Use testimonials from happy customers and successful business partners. People will resonate with stories before they make their decision.
Your prospect won’t probably believe you buy they will believe the third party stories.
So, get testimonials from customers and people who are building the business and you might put this in a page and share it with your prospects.
Share these testimonials whenever possible.
#4 Keep it Short
Showing the information must be short and simple. That’s another thing you can avoid giving your prospects information overload.
Keep it less than 30 minutes.
Make sure you set up a follow-ups which should be effective and efficient. People are busy nowadays… keep that in mind!
Most people don’t join because they saw a 90 minute presentation and then hours upon hours of follow up.
It is not because they are not interested in your business opportunity but they will tell themselves that they don’t have time doing this. (Do what you do)
Less is more.
#5 Create a Drip Campaign
One of the things that I found it very useful is creating a drip campaign.
I use an auto-responder to keep them informed.
Each email is short (few paragraphs) and to the point.
The main goal is to deliver more information that edges them closer to take a decision.
It serves also for my prospects to build that relationship so they can like me, trust me and know me better.
Remember you are going to send emails to the people who requested to join your team and not to everyone.
So these are people who requested to know more about what I do at one point in time.
HUGE TIP: If you are not using an auto-responder in your own network marketing business, you are way behind the pack.
#6 Invite to Bigger Event
BAMFAM = Booking A Meeting From A Meeting
This is what helps your 1-on-1 exposure to see the bigger picture, hear more stories and see possibly top income earners sharing more information about your products/service and opportunity.
Most prospects will have the feel of the culture, energy and entrepreneurial spirit. A story being shared that night will help your prospect decide faster to join your team.
A bigger event can be in a hotel or in a hall with the best presenter usually most successful in your area or someone that is coming from out of state/country.
If you have the chance, edify the presenter and introduce your prospect to the presenter and other customers and business partners as you will make them feel already at home.
#7 Third Party Tools
My last tip you can avoid giving your prospects information overload.
Pass the ball and use a third party tool that certainly make your life a lot easier.
Use your company tools like 15 minute video of your business opportunity with your prospects. Doing this you will have more time to talk with people cos it frees up your time.
It is also a duplicatable way and shows your prospects how simple it is to share it with others.
Tools just give you leverage with your prospects.
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