How to Grow Your Network Marketing Business Using the Internet

September 17, 2016

Are you looking to find out How to grow your Network Marketing Business using the Internet?

I was attending a event a couple of weeks ago and what I was surprised was that the trainer who is a 6 figure earner haven’t mentioned how one can use the internet to build his network marketing business.

That offline and belly to belly method, yeah we have no doubt that it works, that’s what we call the old way.

My question is how come they are not showing the reps the new way, where most traffic is happening every single time and that’s on the internet.

Is it because of duplication? Is it because of the learning curve? What is it?

Top Income Earners never denied that they have signed up people through their social platforms as I know a lot of stories in my company alone and I am pretty sure you know of more stories in your company you are with.

So in this post I am going to share with you some tips on how to grow your Network Marketing Business using the Internet.

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Top Leaders in Network Marketing Admit “Internet Marketing Works!”

Really top income earners, who have earned tens of millions of dollars in network marketing, finally admitted that using “Internet marketing can work!”

Now, I’m not talking about prospecting people on social media. That’s not marketing. That’s just traditional prospecting, as it’s applied to the Internet. (Totally cool if done right, totally annoying if done wrong.)

‘Internet marketing’ means using advertising, Facebook fan pages, blogging, email campaigns, sales funnels, etc., to build.

It always perplexed me that many leaders had this belief that Internet marketing was a “distraction,” given the fact that many of them built their online brands using… well… the Internet marketing method!

Specifically, a type of Internet marketing we call “attraction marketing,” which focused on building a loyal following online and creating a trusted brand where people will literally buy anything you recommend.

Over the last few years, I had seen many people build successful network marketing businesses using the Internet like Tanya Aliza (one that I follow because of the ton of value she offers), but apparently, my top networking friends hadn’t, so they maintained the belief that it can’t be done and referred to it often as a “distraction.”

So in here, I’m about to share with you top 3 Internet strategies that are actually used to build network marketing businesses today!

Strategy #1: Social Media Prospecting

This strategy is an approach which will seem pretty familiar, because it’s prospecting as we’ve always done it, just with an online twist.

Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at local supermarket.

This is the process that you can use, after your warm market runs out…

1) SEARCH – Use Facebook Search to find ‘friends of friends’ who live locally (at least to start with).

HUGE TIP :- Make sure your Facebook is set to US (not any other country for this to work)

So first of all, Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox, which most people don’t even know exists. Using your smart phone the message will go through to their inbox.

Secondly, you start with local, because it will allow you to eventually meet face to face with them to form a more powerful personal connection. Given that you have no prior relationship, it’s important to meet.

2) QUALIFY – Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business or your products. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Do they seem to be a positive person?

Remember, you are prospecting, but you are also qualifying them.

For example, an interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams. An interest in Zumba indicates an interest in health and wellness and that might resonate with your company’s products.

3) MESSAGE – Then you craft your first message to them, which believe it or not, follows a somewhat standard prospecting approach.

You can come up with a template, but each message will be tailored to them specifically. This message will mention friends you have in common. You mention that you’re a recruiter for a “health & wellness company” or whatever the niche is, you’re “expanding in the area” and you ask if they are “open to earning extra money?”

“You throw the ball in the air and see if they swing back at it.”

You DO NOT want to be posting copy/paste messages with links to sign up for your opportunity.

Never send unsolicited links!

Not only is that not effective, it’s considered SPAM by Facebook and can get your account put in jail or even they shut it down.

In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.

4) BOOK – If they “swing back,” book a face to face meeting, if local or at the very least get them on the phone.

You just let them know that details are better explained in person and, “if we were to work together, it’s a good opportunity to see if we would like each other! ;-)”

At this point, if they meet with you, hopefully your company or upline have defined a solid process for you to follow here.

If they don’t answer back, there are some different approaches here. Some play it safe and leave the 70% that didn’t answer back, alone.

Following up with a 2nd message 3-5 days later is important, if they don’t answer back.

It’s a short message simply to see if they a) received the 1st message and b) to see if they are interested.

Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.

The 2nd message, will usually double the overall results vs only sending 1 message.

Sending a 3rd follow-up message is not recommended. At this point, you assume a “NO” and move on.

Strategy #2: Curiosity Method

This process is pretty simple and depending on your personality, may or may not be great for you.

This pretty much involves posting your results on social media (i.e. setting the ‘mouse trap’) and waiting for people to express an interest via the comments or private message.

Additionally, to boost results, you can add a CALL TO ACTION to message you, if they want more info.

From a ‘leading with the opportunity’ angle, this would involve posting pictures and announcements about your ‘rags to riches’ story, and the impact it’s made on your lifestyle.

I try to avoid making income claims (check with your company compliance) on posts as people get annoyed by that.

Alternatively, with a ‘leading with the product’ angle, the mouse trap approach could be very powerful and usually more friend & company safe, especially if the results you are posting has to do with a personal or customer case study.

This angle will help you generate more customers and a few of those customers may express an interest in the business, after they fall in love with the product.

We’ve seen this angle run rampant with weight loss challenges & case studies, which still work amazingly well, but can also work with other products, if there is a clear and visible result that was produced from product use.

For example, I’ve seen people in travel businesses, post pictures of their luxury vacation/trips and reveal how little they paid for that experience.

Or you can post pictures of yourself running a marathon, triathlon, or whatever, which would not have been possible without certain supplements.

Essentially, show everyone connected to you on social media a desirable change in your life, achieved in part or as a direct result of your product.

Once they express an interest, you follow whatever process you’ve been taught for closing people.

Strategy #3: Attraction Marketing

The tipping point for when Internet marketing was in 2015 (i.e. passive online selling & recruiting) when it was finally legitimized as the force it deserves to be recognized as, in network marketing.

Person after person, can today say that they have built their businesses, primarily using Internet marketing.

They are 6-figure earners, what has happened to understand that the game has gone to another level.

These folks didn’t message strangers online templated messages like in Strategy #1.

They didn’t fill their friend’s News Feeds with thinly veiled promotions for an opportunity or product as in Strategy #2.

What they did was they created a truly passive way of making sure that when they woke up each morning…

They would have an inbox full of notifications, letting them know that there were 10, 20, 50, or even hundreds of new prospects, interested in learning more about their opportunity or product.

They would also have an inbox full of notifications of 5 – 10 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.

They would also have an inbox full of notifications of 5 – 10 new DISTRIBUTORS ready to get signed up (or already signed up while you slept), waiting to be led in their new exciting venture.

You see, just about every other type of business in the world is now using proven, passive and scalable online marketing & advertising methods.

So why NOT your network marketing business? The only reason would be if it wasn’t a REAL business. But you and I know better.

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Gordon Attard’s Home Based Business Blog
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