Network Marketing Tips: Ways To Use a Sales Funnel to Grow Your Network Marketing Business

August 22, 2016

Are you not seeing the results from your network marketing business that others are shouting out the window about?

Let me explain what you might be doing wrong and also how to use a sales funnel to build your business.

Before I move onto how you can use a sales funnel to build your network marketing business, I want to cover which of those ‘old school’ methods you shouldn’t be doing anymore.

I would be surprised if you haven’t been told at least one of the following lies before which is why you’re probably seeking help in this very blog post right now.

Such things as trying to recruit all your friends and family will only leave you wondering what to do when you’ve exhausted that list and also the embarrassment of rejection and failure.

Reckon these tactics that are useless or perhaps outdated?

It’s A Numbers Game
It’ll Take Off After One More Recruit
Spend Most Of Your Time Looking For Prospects
Do Home Meetings

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The first stage of a Sales Funnel is to find prospects.

This doesn’t mean you need to go even out of the house and hand out flyers and or call round to people’s homes.

You can find thousands of prospects right from the comfort of your home or phone.

Everything is digital; from how we communicate with each other, how we find information and how we work.

This is why you need to adapt your network marketing business into digital to reap the rewards you set out to achieve your goals.

Follow & apply these 3 Ways To Use a Sales Funnel to Grow Your Network Marketing Business

First thing is to have a sales funnel. There are many good ones out there but I use Click Funnels which I’ve found very good and simple to apply, so worth the investment (think long term).

Then your first stage is to find prospects.

Gordon, does this mean you need to go out of the house and hand out flyers and or call round to people’s homes? Hehehe… nope!

Seriously you can find thousands of prospects right from the comfort of your living room.

Everything is digital; from how we communicate with each other, how we find information and how we work.

This is why you need to adapt your network marketing business into digital to reap the rewards you set out to achieve in your company.

1. Social Media

One of the best places to look online for prospects is on the different social media network.

A great place to start is to use Facebook to search for friends of friends and active (with your niche value content fb groups).

Have you exhausted your 200 list of friends and family? Yeah so moving onto local friends of friends is a good move.

You can send direct messages to friends of friends but not strangers.

If you have exhausted the list of friends of friends and moved onto strangers that you find in groups or pages, you can pay-per-message. Otherwise, your messages will be sent to their “other” inbox that no-one ever sees.

HUGE TIP: When you use your smart phone to send out messages to strangers that you want to connect and build relationship with from groups, your message goes through and 99% they will see your direct message. Remember using your phone not your computer.

Otherwise, your messages will be sent to their “other” inbox that no-one ever sees.

Keep in mind, this is still ‘manual prospecting’ at some level which we want to try and move away from.

2. Paid Traffic

Another great way to find focused prospects is with paid traffic.

Using AdWords and Facebook Ads, you can set demographics to target people who best suit your target audience.

This is so much better than just trying to recruit everyone and hope for the best.

Using focused targeting; you will only be promoting your offer to those who are likely to be interested in your product/service or opportunity.

Generating Prospects

Now that you have discovered where prospects are hanging out on the internet, the next stage is to get them to become interested in what you have to offer.

Again, this doesn’t mean that you have to pick up the phone or call out to their house to explain how it works and show them a presentation. You can do all this with a video or a slideshow… or both.

You can do all this with a video or a slideshow… or both. Cool huh?!?

Remember, a sales funnel means people come to you.

It is where you now being the hunted instead of being the hunter.

It’s a lot easier to sell when someone has signed up to listen to something you’ve got to say because you’re offer was in front of them at the right place at the right time.

After someone has seen your offer on social media or a paid advertisement, the next stage of the sales funnel is the landing page.

3. Landing Page

You have found thousands of prospects but haven’t yet captured their email address in order to add them to your contact list to recruit. In order to now capture their email address, you will need to build a compelling and conversion optimized landing page.

In order to now capture their email address, you will need to build a compelling and conversion optimized landing page.

Your landing page should have a contact form, capturing headline, key points of the benefits of your offer and a compelling call-to-action (CTA).

It is important that your landing page is completely relevant to the paid ad or social media message you used to get that person to land on your page.

Remember, congruency is key.

So a page that is disconnected from the advertisement you’re running will yield lots of bounces and not many registrants or leads.

Are You Ready to Move With The Times…

All of these 3 processes have one thing in common, and that is using digital marketing to help use a Sales Funnel to Grow your Network Marketing Business.

It is time to revamp how you find prospects and how you recruit prospects and become more efficient.

There are people out there, it’s just a matter of getting you and your funnel in front of them (using ads) and then converting them.

What are your main struggles with your network marketing business?

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Gordon Attard’s Home Based Business Blog
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