4 Emotional Conclusions Your Prospects Think before they Join You!

July 1, 2015

Are you wondering what are the Emotional Conclusions Your Prospects Think before they Join You?

Are you focusing on the emotional side or the logical side when you talk about your product, service or opportunity?

It is funny that you want if you could read what your prospects you have in front of you are thinking while you are exposing them your business. I know… I used to do that a lot. Few years ago I was in an event and the trainer said that people buy emotionally or logically. When you touch their emotional side there is a much higher percentage that they join you.

People are People!

Think about when you bought you last pair of sneakers! You bought them because you liked the colour, design and how you will look good wearing them that upcoming weekend.

Here are 4 Emotional Conclusions Your Prospects Think before they Join You!

“This is SAFE!” — In other words, there’s little or no risk of loss involved for the prospect. Of any kind.

“This is so safe and simple that anyone could do it — even ME!” — this has to be the prospect’s conclusion. YOU telling them that it’s so simple anyone can do it is one of the five WORST things you can say to a prospect. But until they reach this conclusion in their own minds, they won’t join you, unless it’s a case of them saying “Yes-meaning-NO!” (the worst thing you can hear as a sponsor!)

“I want to do this!” — this is the emotional dimension you need them to reach. This is CRUCIAL.

“What do I have to do?” — this is the first of the four conclusions you’re likely to hear from them. The first three are internal decisions.